Advantages and Disadvantages of Emarketing

e-Marketing advantages and disadvantages varies according to industries and institutions doing emarketing and even the approach, methodologies and technologies used in implementing e marketing projects. It also sometime depend on country policies and legal issues.

Below are some generic e marketing advantages:

  • Ordinary people can implement emarketing
  • Have a highest rate of global reach
  • More economical
  • Easily trackable
  • Easily market targetable
  • Open and easily royalty building
  • Easy to go viral
  • Events can be easily be automated and hence saving time and other resources

Below are some generic e marketing disadvantages:

  • Lack of personal approach
  • Dependability on technology which is changing rapidly
  • Contents security and privacy issues
  • Maintenance costs due to a constantly evolving environments
  • Higher transparency of pricing versus increased price competition
  • Worldwide competition through globalization
  • Dealing with multicultural markets
  • Working under different international legal and policies issues which are in most cases not harmonized