Electronic Marketing Concepts
E marketing concepts are all elements that make up e marketing . The main concept of e marketing is to tell other how suitable, reliable and satisfactory is your products and services you are offering over the others in terms of customer needs and wants’.
‘e marketing concept relies on the management process responsible for identifying, anticipating and satisfying customer requirements profitably’
Philip Kotler defines marketing as ‘satisfying needs and wants through an exchange process’
Within this exchange transaction customers will only exchange what they value (money) if they feel that their needsor wants are being fully satisfied, clearly the better the benefit provided the higher transactional value an organization can charge.
P. Tailor of www.learnmarketing.net suggests that ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer (P.Tailor 7/00)’
It is a fundamental concept of marketing that organizations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept..
The marketing concept is about matching a company’s capabilities with customer needs and wants. This matching process takes place in what is called the marketing environment.