Basic requirements to implement e marketing programs
According to e marketing surveys done by InfoCom Center Ltd 2011, there are two types of requirements.
- Internal Based
- External based
The external based requirements includes
- Power infrastructures
- internet infrastructures,
- Government policies and governing laws.
Internal requirements includes
- Budget for e marketing
- Knowledgeable Personnel (An online selling techniques)
- Unique, full functioning website
- Branded product to sell
- Agents or online /offline distribution channels
- Coupons, and offers
- Professional and secure online e-commerce system
Although e marketing requires a substantial small amount of cash to implement the programs, but organizations and companies must set aside a good amount to purchase strategic tools and services that you may need in the course of doing e marketing
Knowledgeable personnel needs
E marketing is a continuous activity, the moment you stop, everything will also stop. A skilled and experiences personnel is required to initiate, monitor and give feedback for all e marketing programs that are going on.
The aim of this course is to make e marketing personnel knowledgeable to the extent of achieving this need.
A website is called in other words, a virtual office where people will meet you in response to your e marketing campaigns. If you do e marketing and you do not have a website, then it is equal to advertising through the TV without an office. Where do you think people will find you to buy or ask further questions before any purchases?
A website must meet your e marketing campaigns theme. Eg. If you advertised to sell soda online, then make sure to have a website capable of receiving cash online. In other words, make sure to have a well designed e commerce interface to smoothly facilitate your customers to buy soda online.
A website is needed also to direct the responded leads to your products or services or physical office locations. Put the website simple, direct to the point, easy to navigate and readable. If you reached a multilingual markets, make sure that your website is also a multilingual website.
Branded services and products
Your customer will identify you, your services or products easily through a well designed and crafted branding. Make it simple to understand and define.
The world is big and wide, so its people culture and perceptions and wide and mixed. No body will trust you 100% in the internet. The simple way to make new customers trust you is to partner with others who are complimentarily doing the same business. Example if you are doing tourism and you expect to get customers from USA, then seek agents from USA and vice versa.
Coupon and offers
One thing is common in both, e marketing and traditional marketing, people respond fast to your marketing campaigns if offers are available. On the internet, the best way to address these offers is through automatically generated coupons for specific events like Esther, Christmas, New Year etc . Normally coupons are named according to the specific event or season.
Professional and secure online e-commerce system
A good e commerce system attracts many customers to use your services or buy your products. The good, easy, secured and professional e commerce system will impact trust to your customers because they will be using their credit card information through your websites. To make it simple, your website e commerce payment system should end up to popular and well trusted online payment merchants like PayPal, 2co, etc. if you don’t know, you can always perform an online reviews.
The prevailing Challenge
Above all the completion of e marketing program and campaign will be a great challenge of doing online marketing in the presence of highly branded products or services like those of Coca-Cola, Nokia, Sony, BMW, IBM, and Shell, to name few. A successful e-marketing is in most cases backed up with coupons or something like “a gift offering”. To run e-marketing programs one needs to have a-know-how otherwise he/she will depend on an e-marketing consultants to achieve online marketing. If you plan to do online transaction which is most important, one should need a highly professional and secured e-commerce system
E-marketing technologies are changing to meet the changing world and will remains the main business activity that identifies an organization’s customer needs and wants, determines which target markets it can serve best and designs appropriate products, services and programs to serve these markets. E-marketing principles are the same as those of traditional marketing except that approaches to conduct it differ due to differing types of targeted customers behaviors, distribution channels and marketing programs delivery media.
Ref: (Philip Kotler Principle of marketing pg 14)